Privacy Policy

Last updated: January 2025

This Privacy Policy explains how TheNigerian.com.ng (“we,” “us,” or “our”) collects, uses, stores, and protects your personal data when you visit this website. It also explains your rights under the General Data Protection Regulation (GDPR) and applicable Nigerian data protection law, including the Nigeria Data Protection Regulation (NDPR).

Please read this policy carefully. By using this website, you acknowledge that you have read and understood its terms.

1. Who We Are

Website: TheNigerian.com.ng
Owner/Controller: Kase Philip
Contact Email: support@thenigerian.com.ng
Location: Abuja, Nigeria

As the data controller, we are responsible for deciding how and why your personal data is used.

2. What Data We Collect

Depending on how you interact with this site, we may collect the following types of data:

a) Data You Provide Directly

  • Your name and email address (if you contact us or subscribe to any newsletter)
  • The content of messages you send to us

b) Data Collected Automatically

When you visit TheNigerian.com.ng, certain technical information is collected automatically by our analytics and advertising tools:

  • IP address (anonymised where possible)
  • Browser type and version
  • Operating system
  • Pages visited and time spent on each page
  • Referring URL (the page that linked you here)
  • Device type (mobile, tablet, desktop)
  • General geographic location (country or city level)
  • Cookies and similar tracking technologies (see Section 5)

3. How We Use Your Data

We use the data we collect for the following purposes:

PurposeLegal Basis (GDPR)
Analysing website traffic and user behaviourLegitimate interest / Consent
Displaying relevant advertisementsConsent
Responding to enquiries and messagesLegitimate interest
Improving the content and performance of this siteLegitimate interest
Complying with legal obligationsLegal obligation

We do not sell your personal data to any third party.

4. Google Services

This website uses several Google services. Each service collects and processes data as described below.

4a. Google Analytics

We use Google Analytics to understand how visitors interact with this site. Google Analytics collects information such as pages visited, session duration, bounce rate, and approximate location. This data is aggregated and used only to improve the site.

  • Google may use cookies to collect this information.
  • We have enabled IP anonymisation in Google Analytics, meaning your full IP address is not stored.
  • Google Analytics data is processed by Google LLC under their own privacy policy.
  • You can opt out of Google Analytics tracking at any time using the Google Analytics Opt-out Browser Add-on.

Google’s Privacy Policy: https://policies.google.com/privacy

4b. Google AdSense

We use Google AdSense to display advertisements on this website. Google AdSense uses cookies and similar tracking technologies to serve ads based on your prior visits to this and other websites.

  • Google may use the DoubleClick cookie to serve interest-based (personalised) ads.
  • These ads help us generate revenue to keep this website free and running.
  • You can opt out of personalised advertising by visiting Google’s Ad Settings or by visiting www.aboutads.info.
  • Opting out will not remove ads — it will result in non-personalised ads being shown instead.

Google AdSense and advertising: https://policies.google.com/technologies/ads

Important (GDPR Consent): For visitors from the European Economic Area (EEA) or the United Kingdom, Google AdSense will only serve personalised ads where valid consent has been obtained. We present a cookie consent banner for this purpose. Non-personalised ads may be shown to users who have not consented.

4c. Other Google Services

We may use additional Google services from time to time, including:

  • Google Fonts — to load web fonts. Google Fonts may log your IP address when fonts are requested. See Google Fonts Privacy FAQ.
  • Google Search Console — to monitor site health and search performance. No personal user data is collected through this tool on our end.

5. Cookies

Cookies are small text files stored on your device when you visit a website. We use cookies for the following purposes:

Cookie TypePurposeExamples
EssentialRequired for the website to functionSession cookies
AnalyticsTo understand how visitors use the siteGoogle Analytics (_ga, _gid)
AdvertisingTo serve relevant adsGoogle AdSense (IDE, DSID)
PreferencesTo remember your settingsConsent status

Your Cookie Choices

  • When you first visit TheNigerian.com.ng, you will be shown a cookie consent banner. You can choose to accept or decline non-essential cookies.
  • You can update or withdraw your consent at any time by clearing your browser cookies and revisiting the site.
  • You can also manage cookies directly through your browser settings. Instructions for common browsers:

Please note that disabling certain cookies may affect how this website functions.

6. Third-Party Links and Services

This website may contain links to third-party websites (e.g. Bolt, Uber, MTN, Airtel, social media platforms). Once you leave TheNigerian.com.ng, we have no control over how those sites collect or use your data. We encourage you to review the privacy policy of any site you visit.

7. Data Retention

We retain your data only for as long as is necessary for the purposes described in this policy:

  • Analytics data: Retained for up to 26 months by Google Analytics (as per their default settings)
  • Email correspondence: Retained for up to 2 years from the date of last contact
  • Advertising data: Managed and retained by Google per their own data retention policies

8. Data Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or disclosure. However, no method of transmission over the internet is completely secure. We cannot guarantee absolute security.

9. Children’s Privacy

TheNigerian.com.ng is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it promptly.

10. Your Rights Under GDPR

If you are located in the European Economic Area (EEA) or the United Kingdom, you have the following rights regarding your personal data:

  • Right to access — You can request a copy of the personal data we hold about you.
  • Right to rectification — You can request correction of inaccurate or incomplete data.
  • Right to erasure — You can request that we delete your personal data (“right to be forgotten”).
  • Right to restrict processing — You can request that we limit how we use your data.
  • Right to data portability — You can request your data in a structured, machine-readable format.
  • Right to object — You can object to processing based on legitimate interests or for direct marketing.
  • Right to withdraw consent — Where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at support@thenigerian.com.ng. We will respond within 30 days.

You also have the right to lodge a complaint with your local data protection authority if you believe your rights have been violated.

11. Your Rights Under NDPR (Nigeria)

If you are located in Nigeria, the Nigeria Data Protection Regulation (NDPR) grants you similar rights, including the right to access, correct, and request deletion of your personal data. Please contact us to exercise these rights.

12. International Data Transfers

By using this website, your data may be transferred to and processed in countries outside Nigeria, including the United States (where Google’s servers are located). These transfers are governed by Google’s data processing agreements and applicable legal frameworks for international data transfers.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or services used. When we make significant changes, we will update the “Last updated” date at the top of this page.

We encourage you to review this policy periodically. Continued use of this website after any changes constitutes acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or how we handle your personal data, please contact us:

📧 Email: support@thenigerian.com.ng
🌐 Website: www.thenigerian.com.ng

You can also reach us through our social media pages: